How Luggage Drop Drove 1,050 Bookings at $2.44 Per Purchase with Google Ads
A luggage storage service with 30+ US locations needed a Google Ads strategy that captured both travelers planning ahead and locals searching nearby. We delivered over 1,000 bookings at an exceptional $2.44 CPA.
Capturing Two Distinct Audiences
Luggage Drop operates 30+ luggage storage locations across the United States. Their primary market is Nashville, but the challenge was unique: they needed to reach two completely different audiences. Travelers researching 'luggage storage Nashville' from their home city before arrival, and locals within Nashville searching 'luggage storage near me' when they need immediate service.
Dual-Targeting: National Exact Match + Local Radius
We built two parallel campaign structures. The first was a US-wide exact match campaign targeting travelers researching luggage storage in Nashville before their trip — excluding Tennessee residents to avoid overlap. The second was a local Nashville campaign within a 20-50 mile radius targeting 'near me' and immediate-need searches.
This dual approach ensured we captured demand at both stages of the customer journey — planning and in-the-moment — without the campaigns competing against each other.
Exceptional Unit Economics
The campaigns delivered outstanding results, with purchase volume increasing by 804 compared to the prior period while costs dropped dramatically.
Cost Per Booking
The dual-targeting strategy — national exact match for travelers planning ahead, local radius for in-the-moment searches — ensured maximum coverage without campaign overlap. This Nashville proof-of-concept demonstrated that paid Google Ads could profitably drive bookings at scale, paving the way for expansion across the company's 30+ US locations.