How Integrity Naturopathic Fills Their Patient Calendar at $14-$40 CPA with Google Ads
A Sacramento naturopathic practice needed a steady flow of new patients. We built a Google Ads system that consistently delivers qualified inquiries at CPAs as low as $14.
Standing Out in a Competitive Wellness Market
Integrity Naturopathic, led by Dr. Jamie Brinkley in Sacramento, California, needed a reliable digital channel to attract new patients for naturopathic medicine, functional medicine, holistic health, and sports medicine services. The practice had previously run Google Ads with mixed results — broad wellness terms generated traffic but low conversions, while the account lacked the structure to scale efficiently on a modest budget.
Service-Intent Keywords with Precision Targeting
We restructured the Google Ads account around high-intent, service-focused keywords — targeting patients actively searching for naturopathic doctors, holistic practitioners, and functional medicine in the Sacramento area. Location-specific terms consistently outperformed broad wellness searches.
As the account matured, we expanded into a dedicated sports medicine campaign and tested Performance Max alongside standard Search. Budget was carefully managed at $2,350/month to maximize every dollar, with continuous negative keyword refinement to eliminate waste.
Consistent Patient Flow at Exceptional CPAs
The restructured campaigns delivered strong, consistent results. Service-intent searches proved to be the dominant conversion driver across both the historical and current campaign periods.
What Drives Patient Inquiries
| Keyword | Conversions | Cost/Conv | CTR |
|---|---|---|---|
| naturopathic doctor near me | 30.5 | $13.49 | 12.64% |
| naturopathic doctor sacramento | 21 | $13.39 | 15.00% |
| holistic doctor near me | 15.7 | $15.99 | 12.61% |
| women's hormone doctors | 24 | $17.61 | 8.47% |
| medical wellness | 45 | $35.79 | 4.06% |
Cost Per Patient Inquiry
Core naturopathic and holistic keywords consistently deliver patient inquiries at $14-$18 per conversion — exceptional for healthcare marketing where CPAs of $50-$100+ are common. The Sacramento-specific terms perform even better, with 'Sacramento Naturopathic' converting at just $6.22 per lead.