How Join Piper Generated $456K in Revenue on $46.8K in Ad Spend in 30 Days

An Account That Looked Healthy but Wasn't

Join Piper sells Semaglutide and Tirzepatide subscriptions, GLP-1 weight loss medications sold through a direct-to-consumer model. With average order values around $500, every conversion is real money. They came to us with a Google Ads account that had been running for months and appeared to be performing fine.

Our audit said otherwise. The account had 6 structural problems that were either wasting spend or misreporting results. Duplicate conversion tracking was the worst of them: a single user action was being counted multiple times, which inflated reported conversion numbers and sent every optimization signal in the wrong direction. You cannot make good decisions on bad data.

Beyond tracking, targeting was limited almost entirely to branded keywords: people who were already searching for Join Piper by name. That is not customer acquisition. That is capturing demand that already existed. There were no in-market audiences, no custom intent targeting, no ad extensions, no negative keyword structure, and the landing page was sending paid traffic to an account creation screen instead of a lead form.

Fix the Foundation. Then Scale.

The rebuild had two phases: fix what was broken, then build what was missing.

Fixing what was broken meant cleaning up duplicate conversion tracking so every optimization decision was based on real data. We restructured ad copy with responsive search ads and dynamic elements, redirected landing page traffic to a proper lead form, and built a 128-keyword negative list to filter out searches that would never convert: job seekers, DIY researchers, competitor brand traffic.

Building what was missing meant expanding keyword targeting from brand-only into high-intent category searches: people actively researching Semaglutide, Tirzepatide, and GLP-1 weight loss options. We layered in in-market audiences, custom intent audiences built from relevant search behaviors, and remarketing to recapture visitors who did not convert on their first visit. Performance Max ran alongside search to extend reach across the full Google network.

6 Issues Fixed in 30 Days

Google Ads account metrics, October 6 to November 4, 2025: $46.8K spend, 864 conversions, 974.46% ROAS

The Audit Was the Product

The first deliverable on this engagement was not a campaign. It was the audit. Every dollar of performance improvement came from identifying and fixing problems that already existed, not from introducing something new.

Duplicate conversion tracking was the most damaging issue because it corrupted every downstream decision. An account that appears to be converting at twice its actual rate will make the wrong optimization choices every single time. You pause the campaigns that look expensive but are actually working. You scale the ones that look efficient but are not. The entire account becomes a machine optimizing toward phantom performance.

Once the foundation was clean, scaling was straightforward. By the end of the first month, the client's goal was simple: stay above 5x ROAS and keep increasing the budget. We were at 9.74x.