How Fitness Superstore Scaled Meta Ads to 40x+ ROAS on Fitness Equipment
A fitness equipment retailer needed a Meta Ads strategy that drove both online sales and showroom visits. We built campaigns that consistently returned 7x+ with peaks exceeding 40x.
Driving Both Online Sales and Showroom Visits
Fitness Superstore sells premium fitness equipment through both their e-commerce site and physical showroom. They needed a Meta Ads strategy that could accomplish two objectives simultaneously: drive direct online purchases for equipment and generate foot traffic to their showroom for high-ticket items that customers want to try before buying.
Dual-Objective Campaign Architecture
We built a campaign structure that allocated 70% of the $8,000 monthly budget to the core French Fitness brand and showroom visit campaigns, with the remaining 30% testing product-specific and audience-expansion campaigns. Creative was developed around both product showcases and showroom experience content.
A comprehensive ads audit identified critical structural issues in the existing account. We rebuilt with proper tracking, audience segmentation, and creative testing frameworks to maximize return on every dollar.
Consistent Returns with Exceptional Peaks
The campaigns delivered a baseline ROAS of 7x with peaks reaching 40-60x during high-performing periods. The dual-objective approach successfully drove both online conversions and measurable increases in showroom foot traffic.
Peak Return on Ad Spend
While baseline performance consistently delivered 7x ROAS, the best-performing campaigns peaked at 40-60x returns. By focusing 70% of budget on the core brand and showroom visit campaigns, we ensured that ad spend was concentrated where it generated the highest returns — both online and in-person.