How Green Shield Pest Solutions Generated 79 Leads While Cutting CPA 19%
A pest control company needed more qualified leads at a lower cost. We optimized their Google Ads campaigns to drive 79 conversions while reducing CPA by $21.53.
High CPCs in a Competitive Local Market
Green Shield Pest Solutions was facing high cost-per-click issues in their local pest control market. They needed a Google Ads strategy that could generate consistent leads while managing costs in a competitive space where multiple providers fight for the same high-intent searches.
Standardized Campaign Framework with Local Precision
We deployed a proven pest control campaign framework — standardized landing pages optimized for conversions, phrase match keywords (2-3 per ad group maximum), and tight geographic targeting within a 10-mile radius. Budget was allocated 80% to general pest control and 20% to specialty services.
High-performing ad copy was duplicated from proven campaigns and localized for the market. Continuous search term analysis ensured we eliminated top-funnel waste and focused spend on high-intent terms.
Cost Per Qualified Pest Control Lead
With an average pest control customer worth $500-$600 in the first year and $3,000+ over a five-year relationship, a $92.60 cost per lead delivers strong lifetime ROI. By applying a proven, standardized pest control campaign framework — tight radius targeting, minimal keyword count per ad group, and high-intent search term focus — we cut CPA by 19% while growing lead volume 34%.