How NYC Notary on Demand Generated 440 Leads at $27.92 CPA with Google Ads
A New York City mobile notary and apostille service needed more qualified leads. We drove 440 conversions while cutting CPA by $16 through systematic optimization.
Scaling in the Most Competitive Market in the US
NYC Notary on Demand provides mobile notary and apostille services across New York City — one of the most competitive local service markets in the country. They needed a Google Ads strategy that could generate consistent lead volume at a sustainable CPA, while expanding into specialized service lines like apostille processing.
Service-Specific Ad Groups with Continuous Optimization
We structured the account with dedicated ad groups for each service line — general notary, mobile notary, and apostille services — allowing precise budget allocation and bid optimization per service. New ad groups were added based on client guidance to capture emerging demand.
Continuous conversion tracking refinement ensured every lead was properly attributed, while systematic search term analysis and negative keyword management kept the account efficient.
440 Qualified Leads with Falling Costs
The optimized campaigns delivered 440 conversions while systematically reducing cost per conversion — proving that scale and efficiency can improve simultaneously.
Cost Per Qualified Lead
In one of the most competitive local service markets in the country, we drove the cost per conversion down to $27.92 — a $16.04 reduction from the prior period. With mobile notary appointments averaging $100-$150 and apostille services ranging $310-$375, each $27.92 lead has significant revenue potential. Lead volume increased 67% while ad spend grew only 6%.