How American Foam Products Turned Google Search Into a Predictable B2B Quote Pipeline
A custom-foam manufacturer stopped depending on trade shows and referrals by building a high-intent search engine that delivers qualified B2B buyers every week. 684 leads at $52.18 each, 5.1x estimated ROAS.
From Trade-Show Leftovers to Real Inbound
American Foam Products manufactures custom foam solutions for industrial, packaging, and commercial clients. Their quality was unmatched, but the website sat in the shadows of bigger competitors. Inbound quote requests depended almost entirely on referrals and trade-show leftovers.
They needed a steady stream of qualified B2B buyers actively searching for custom foam manufacturing, not tire kickers.
Single Conversion Goal: A Real Quote Request
We built a Google Ads system engineered around a single conversion event: a submitted quote request from a real buyer. No vanity metrics, no soft engagement goals, no impression chasing.
High-intent manufacturing search targeted terms like 'custom foam manufacturer' and 'industrial foam supplier' to capture buyers with active projects. Performance Max expanded reach across Search, Display, and YouTube to engineers and procurement teams researching vendors, while branded search protected warm traffic from competitor interception.
684 Qualified Leads and a Predictable Pipeline
The campaigns delivered consistent inbound volume every month, with cost per lead holding steady as the account matured and scaled.
Qualified Leads Every Month
Manufacturing buyers do not browse, they search with purpose. The strategy focused entirely on capturing that intent at the exact moment a project was live. Combining high-intent search with Performance Max created a full-funnel vendor-discovery engine for engineers and procurement teams, delivering roughly 72 qualified inbound leads every month.