How Florida Awnings Ran Google + Meta Ads Across 3 Florida Service Areas
A Central Florida awning company needed lead generation across three distinct service entities — each with its own territory, budget, and campaign strategy.
Three Entities, Three Territories, One Strategy
Florida Awnings operated three distinct service entities across Central Florida: Central Florida Awning LLC with a $3,000/month budget, Southeast Awnings at $4,200/month, and a Gulf Coast expansion entity. Each had its own service territory, target audience, and growth objectives — requiring a unified but flexible advertising approach across both Google and Meta.
Dual-Platform Lead Generation with Territory Precision
We ran Google Ads for high-intent search capture — homeowners actively searching for awning installation, patio covers, and outdoor living solutions in each territory. Meta Ads drove awareness and demand generation through visual creative showcasing installed projects.
A comprehensive 85-criteria Google Ads audit identified conversions tracking from wrong US regions and other structural issues that were wasting budget. We cleaned up targeting to ensure each entity's ads only reached their specific service territory.
Structured Growth Across All Territories
The dual-platform approach provided consistent lead flow across all three Florida territories, with Google capturing high-intent searches and Meta building awareness and pipeline for each entity's service area.
Service Entities Managed
Managing advertising for three separate business entities under one umbrella required careful territory targeting, budget allocation, and performance tracking. Each entity operated independently with its own campaigns, budgets, and conversion goals — but benefited from shared learnings and optimization strategies across the portfolio.