How Root Hair Generated 690 Conversions with YouTube + Search Ads
A hair restoration brand needed to reach potential patients through both search and video. We built a multi-format strategy across YouTube Shorts, long-form video, and search campaigns.
Reaching Hair Transplant Patients in a Competitive Market
Root Hair is a Seattle-based hair transplant clinic specializing in hair transplant surgery for men and women, as well as beard transplants. With procedures averaging $8,000-$15,000 each, every qualified patient inquiry is extremely valuable. They needed a multi-format strategy that could both build awareness among potential patients and capture high-intent search traffic from people actively researching hair restoration procedures.
Multi-Format Video + Search Architecture
We launched a multi-format campaign architecture combining top-of-funnel YouTube campaigns with bottom-of-funnel search. YouTube Shorts and long-form video campaigns built awareness and educated potential patients about hair restoration options, while search campaigns captured high-intent queries from people ready to book consultations.
Both YouTube campaign formats were optimized for average ad strength, with continuous creative testing to improve engagement and conversion rates.
Patient Inquiries Generated
At an average hair transplant procedure value of $8,000-$15,000, these 690 patient inquiries represent a massive potential revenue pipeline. At $134 cost per inquiry, the ROI math is compelling: each conversion costs a fraction of a single procedure's value, making this one of the most efficient patient acquisition channels in the hair restoration space.