How Landmark Lawn & Landscape Used 298% ROI Campaigns to Open a New Franchise in Atlanta
A Nashville lawn care business expanded into a new market, generating 1,500+ conversions and $300,000 in additional profit over two years.
Scaling Beyond Nashville
In 2021, Landmark was a thriving local lawn care and landscaping business in Nashville, TN. Looking to expand into new markets surrounding their current service area, they needed a high-volume digital marketing campaign to grow these areas quickly to keep routes condensed and make the expansion profitable. Simultaneously, they needed to continue growing their customer base in their current service area to fuel additional growth.
Seasonal Multi-Channel Campaigns
We implemented a flexible, multi-platform strategy tailored to the home services industry. Google My Business optimization ensured organic first-page visibility. Seasonal campaigns launched specific offers tied to busy periods for individual services throughout the year. Client remarketing upsold current customers on higher-value services. And flexible month-to-month management allowed Landmark to pause during winter breaks to avoid wasting ad spend.
Two Years of Compounding Growth
Over a two-year period from February 2022 to June 2024, Landmark used the additional revenue from high-ROI campaigns to open a new franchise in Atlanta, GA.
Return on Investment
With over 10,000 new website visitors, 400,000+ ad impressions, and 1,500+ conversions, Landmark achieved a 298% ROI that funded a new franchise expansion into Atlanta, GA in early 2024. Their 16.07% Google Ads impression share outperformed national aggregators like TruGreen and HomeAdvisor.
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