Client Case Study

How Dr. Laleh Dental Aesthetics Went from Losing Money to $2M+ in Revenue in 90 Days

A dental aesthetics practice lost 25% of leads overnight when Meta's algorithm changed. We rebuilt everything from scratch and added over $200k in monthly revenue.

Client: Dr. Laleh Dental Aesthetics
Industry: Dental Aesthetics
Service: Google Ads + Meta Ads
Timeline: 90 Days to Results
$2M+
Revenue Generated
100+
Monthly Consults
$131
Cost Per Conversion
361
Total Conversions
The Challenge

Algorithm Change Crashed Lead Volume Overnight

Dr. Laleh's practice was heavily reliant on consistent leads and patients coming in the door. When a change in Meta's algorithm caused her lead volume to drop by 25% within a week, her previous agency was unable to do anything to fix it. She went from extremely profitable to in the red.

When she reached out, conversions had slipped from 80 per month to around 60, putting real pressure on the expanded team and overhead. Their Meta campaigns were little more than boosted posts, and they had no structured Google Ads strategy in place.

The Strategy

Full Rebuild: Meta + Google + CRM Integration

We rebuilt their Meta campaigns from scratch with a full-funnel approach that drove awareness, nurtured interest, and converted high-intent prospects. On Google, we launched Performance Max and Search campaigns targeting only high-value terms while capturing demand generated by Meta traffic.

Critically, we integrated a custom CRM so optimization focused on booked consultations rather than unqualified leads. We also layered high-income audience targeting with precise keyword targeting to reach patients who could afford premium dental aesthetics services.

Full-Funnel Strategy Performance Max CRM Integration High-Income Targeting Meta Rebuild
The Results

From the Red to Record Highs in 90 Days

Within 90 days, monthly consultations grew from roughly 60 to more than 100, adding over $200,000 in monthly revenue and restoring the profitability the practice needed to keep scaling.

$2M+
Estimated Revenue (Month 3)
In September, $100k in ad spend drove 100+ consultations. At the practice's ~$20k average client value (validated by industry data for cosmetic dental), that represents over $2M in potential revenue.
100+
Monthly Consultations
Grew from roughly 60 consultations per month to over 100 — a record high for the practice.
$131
Cost Per Conversion
Achieved a $131 cost per conversion across 361 total conversions over the July-October period.
$6.41
Average CPC
Drove 7,380 clicks at just $6.41 average CPC across Google and Meta campaigns.

We are at a record high of 100 consults!!! Whatever we are doing let's keep doing it! Great job

— Dr. Laleh, via Slack (September 22nd)
$200k+

Additional Monthly Revenue

By rebuilding Meta from scratch, launching structured Google Ads campaigns, and integrating CRM tracking to optimize for booked consultations rather than raw leads, we restored profitability and added over $200,000 in monthly revenue within 90 days.

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