How A Southern California Dental Aesthetics Practice Went from Losing Money to $2M+ in Revenue in 90 Days
A dental aesthetics practice lost 25% of leads overnight when Meta's algorithm changed. We rebuilt everything from scratch and added over $200k in monthly revenue.
Algorithm Change Crashed Lead Volume Overnight
The practice was heavily reliant on consistent leads and patients coming in the door. When a change in Meta's algorithm caused their lead volume to drop by 25% within a week, the previous agency was unable to do anything to fix it. The practice went from extremely profitable to in the red.
When they reached out, conversions had slipped from 80 per month to around 60, putting real pressure on the expanded team and overhead. Their Meta campaigns were little more than boosted posts, and they had no structured Google Ads strategy in place.
Full Rebuild: Meta + Google + CRM Integration
We rebuilt their Meta campaigns from scratch with a full-funnel approach that drove awareness, nurtured interest, and converted high-intent prospects. On Google, we launched Performance Max and Search campaigns targeting only high-value terms while capturing demand generated by Meta traffic.
Critically, we integrated a custom CRM so optimization focused on booked consultations rather than unqualified leads. We also layered high-income audience targeting with precise keyword targeting to reach patients who could afford premium dental aesthetics services.
From the Red to Record Highs in 90 Days
Within 90 days, monthly consultations grew from roughly 60 to more than 100, adding over $200,000 in monthly revenue and restoring the profitability the practice needed to keep scaling.
We are at a record high of 100 consults!!! Whatever we are doing let's keep doing it! Great job
Frequently Asked Questions
What was the cost per conversion for this dental aesthetics campaign?
We achieved a $131 average cost per conversion across 361 total conversions over the July through October campaign window. That includes both Google and Meta placements. For a dental aesthetics practice where the average client value for cosmetic procedures is approximately $20,000, a $131 cost per conversion produces strong returns.
How quickly did monthly consultations grow after the rebuild?
Monthly consultations grew from approximately 60 to more than 100 within 90 days of rebuilding the Meta and Google Ads strategy from scratch. The first meaningful improvement was visible within 30 days. By month three, the practice was at a record high for monthly consultations and had added over $200,000 in monthly revenue.
What ad spend was behind the $2M+ revenue result?
In September alone, $100,000 in ad spend drove more than 100 consultations. At the practice's average client value for cosmetic dental procedures, that represents over $2 million in potential monthly revenue from that single month's ad investment. Monthly ad spend across Google and Meta combined was managed at approximately $120,000 at peak.
Why did the previous agency fail to recover the lead volume drop?
The previous agency was running Meta campaigns as boosted posts rather than structured full-funnel campaigns, and had no Google Ads strategy in place. When Meta's algorithm shifted and lead volume dropped 25% overnight, there was no complementary channel to absorb the gap and no campaign architecture capable of responding to an algorithm change. Our rebuild addressed both problems simultaneously: a full Meta funnel rebuild and a new Google Search and Performance Max structure targeting the same high-intent audience.
Additional Monthly Revenue
By rebuilding Meta from scratch, launching structured Google Ads campaigns, and integrating CRM tracking to optimize for booked consultations rather than raw leads, we restored profitability and added over $200,000 in monthly revenue within 90 days.
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