How Chagrin Valley Beauty Built a Profitable New-Customer Acquisition Engine
A natural beauty brand grew beyond organic traffic by building a paid acquisition engine that brings new beauty buyers into the brand without wrecking margins. 3,211 new customers at $28.74 per order, 6.1x ROAS.
Breaking Through the Organic Ceiling
Chagrin Valley handcrafts natural, organic soaps and skincare for a loyal customer base. The product quality was exceptional, but new-customer acquisition was the ceiling. Organic traffic alone could not keep up with the growth they wanted.
They needed a paid channel that could bring new beauty buyers into the brand without wrecking margins.
Acquire Profitably, Let Repeat Orders Compound
We built a Google Ads system engineered to acquire new beauty and personal care customers profitably from the first order, then let repeat purchase behavior compound the lifetime value over time.
Performance Max pushed the full product catalog in front of buyers searching and browsing for clean beauty. High-intent search targeted commercial terms around natural soap, organic skincare, and specific ingredients. Demand Gen reached beauty audiences on YouTube and Discover with trust-building visual placements, while branded search protected loyal-customer traffic from marketplace listings.
3,211 New Customers and a Scalable Engine
The campaigns delivered new-customer volume at a profitable cost per order, with repeat purchases making the unit economics even stronger over time.
ROAS on a Customer Acquisition Engine
Beauty and personal care buyers are ingredient-aware and research-heavy. The strategy leaned into that behavior with high-intent search and trust-driven visual placements. Once the first order happens, lifetime value compounds, which is why holding a profitable cost per order mattered more than any other metric.