Objective
The objective of this SOP is to test the performance of ads by pinning different headlines according to the three main groups used for creating headlines inside Google Ads.
Key Steps
- Access Documents and Google Ads Campaign
- Access the document that explains how to organize headlines.
- Log in to your Google Ads campaign.
- Choose Ad to Test
- Select the ad that you want to test.
- Click on “Edit” for the chosen ad.
- Remove Existing Pins (if applicable)
- If there are existing pins, uncheck “showing in any unpinned position.”
- Uncheck all pinned headlines.
- Click “Save.”
- Pin Headlines
- For the first headline, pin your unique value proposition, landing page offer, and brand.
- Ensure keywords do not repeat in this headline.
- Aim for 3 to 7 headlines in each group.
- Organize Headlines in Three Groups
- Group 1: Unique value proposition.
- Group 2: Features, benefits, and trust factors.
- Group 3: Call to action.
- Monitor Performance
- Save the pinned headlines.
- Monitor the ad performance for 2 to 4 weeks.
- Compare performance before and after pinning headlines.
Cautionary Notes
- Ensure keywords do not repeat in the first headline.
- Maintain a balance of 3 to 7 headlines in each group.
- Monitor performance consistently to evaluate the effectiveness of pinned headlines.
Tips for Efficiency
- Keep headlines concise and impactful.
- Pin the brand name in the first position for visibility.
- Regularly review and adjust headlines based on performance data.
By following these steps, you can effectively test ad performance by pinning different headlines in Google Ads. If you need assistance, reach out to Creekside Marketing.
Posted in Google Ads, How-To's