Objective
The objective of this SOP is to guide you through the process of setting up Google Local Service Ads for your business to increase visibility and generate leads.
Key Steps
- Log in to Google Ads: Ensure you are logged into the correct Google Profile.
- Visit the Local Service Ads Page: Go to ads.google.com/local-service-ads.
- Check Eligibility: Select your state and zip code, choose your industry, and check eligibility.
- Enter Business Information: Fill in your business details including name, phone number, website, owner’s information, and business address.
- Select Service Areas: Choose the zip codes where you do business and exclude areas where you do not want to show up.
- Choose Services Offered: Select the services you provide and confirm that you and your workers have relevant licenses.
- Set Business Hours: Enter your actual business hours.
- Preview Ad: Review and preview your ad.
- Agree to Terms: Agree to the terms of service.
- Submit Documentation: Submit proof of insurance and undergo a background check.
- Set Budget: Choose a budget based on the expected number of leads per week.
- Add Billing Information: Enter billing details.
Cautionary Notes
- Ensure all information provided is accurate and matches your business license, Google My Business, and website.
- Maintain transparency in providing business hours and services offered.
- Keep your insurance and licenses up to date to pass the verification process.
Tips for Efficiency
- Use a tracking number for your business phone number.
- Choose service areas strategically to target relevant customers.
- Regularly update your profile with photos and logos to stand out.
- Monitor leads and adjust your budget and service areas accordingly.
- Grant agency access for assistance in managing your Google Ads account.
By following these steps, you can effectively set up Google Local Service Ads for your business to enhance your online presence and attract more customers.
Posted in How-To's, Local Service Ads