Scheduling Seasonal Deals or Promotions in Google Ads

Objective

The objective of this SOP is to guide you on how to schedule seasonal deals or promotions inside Google Ads effectively.

Key Steps

1. Go to Google Ads and navigate to Assets.
2. Click on Promotions.
3. Click the blue plus button to create a new promotion.
4. Choose the occasion or leave it blank if there is none.
5. Select whether to add the promotion to a campaign or ad group.
6. Enter the discount type (monetary, percentage, up to monetary, or up to percentage).
7. Provide details like the discount amount and service being promoted.
8. Add the URL to the coupon or relevant website page.
9. Include additional details like specific orders or promo codes.
10. Set the start and end dates for the promotion.
11. Utilize advanced options to specify when and on which days and times the promotion should show.
12. Add ad schedules as needed.
13. Ensure a final URL is set for the promotion.
14. Click save to schedule the promotion.
15. To stop the promotion, pause it in the settings.

Cautionary Notes

• Ensure the promotion is associated with the correct campaign or ad group.
• Double-check all details like discount amount, URLs, and scheduling options before saving.
• Make sure to have a specific landing page for the promotion to increase conversion rates.

Tips for Efficiency

• Create specific landing pages for promotions to boost conversion rates.
• Use ad schedules to target specific days and times for promotions.
• Regularly monitor and adjust promotions based on performance.
• Pause promotions when they are no longer needed or relevant.

By following these steps, you can effectively schedule seasonal deals or promotions in Google Ads to maximize the impact of your marketing efforts.