Reviewing Where Ads Showed in Google Ads

Objective:

To review the websites where Google Ads are being shown in smart campaigns or search campaigns with display expansion every two weeks to ensure ads are displayed on relevant sites and optimize campaign performance.

Key Steps:

1. Access Google Ads and navigate to the campaign level.
2. Go to “Insights and Reports” and select “When and Where Ads Showed.”
3. Click on “Where Ads Showed” to view the placements.
4. Sort placements by impressions to identify high-traffic websites.
5. Review websites with 10 or more impressions for relevance to the target audience.
6. Open the URL of each website to assess its alignment with the campaign’s target audience.
7. Determine if the website is relevant to the campaign:
   • If relevant, keep the website active.
   • If not relevant, consider pausing the website.
8. Exclude irrelevant websites from specific ad groups or the entire campaign as needed.
9. Repeat the process for all high-traffic websites with 10 or more impressions.
10. Stop reviewing when reaching websites with less than 10 impressions.

Cautionary Notes:

• Be cautious when excluding websites to ensure it does not impact campaign performance negatively.
• Consider the overall campaign objectives and target audience when assessing website relevance.
• Keep track of websites excluded and monitor campaign performance post-adjustments.

Tips for Efficiency:

• Expand the placement section to view full website or app names for better assessment.
• Focus on websites with 10 or more impressions for statistical relevance.
• Prioritize relevance to the target audience over high impressions when making decisions.
• Consider the cost-effectiveness of clicks and views from display expansion campaigns.
• Regularly review and update the list of websites to optimize campaign performance.

By following these steps, you can effectively review and optimize where ads are being shown in Google Ads to enhance campaign performance and reach the target audience efficiently.