Reviewing Search Terms for Negative Keywords

Objective

The objective of this SOP is to review search terms in Google Ads with one or more clicks to identify and add negative keywords, in order to prevent showing up for irrelevant or undesirable search terms.

Key Steps

1. Go to Google Ads and navigate to the search terms section.
2. Click on the dropdown column and filter the search terms by clicks, sorting from highest to lowest.
3. Review each search term that received a single click.
4. Identify search terms that are not relevant to the advertising campaign.
5. Add irrelevant search terms as negative keywords.
6. Click on “Save” to apply the changes.

Cautionary Notes

• Ensure that the search terms are thoroughly reviewed to avoid excluding potentially relevant keywords.
• Be cautious when adding negative keywords, as they can impact the reach of the advertising campaign.

Tips for Efficiency

• Prioritize reviewing search terms with higher click volumes to address the most impactful keywords first.
• Regularly monitor and update the list of negative keywords to optimize campaign performance.
• Refer to the SOP on reviewing search terms with two plus impressions for a more detailed explanation on determining which search terms to exclude.