Objective
To review Google Ads notifications weekly at the account/campaign level to ensure there are no errors or issues that need to be fixed, maintaining the account’s optimal performance.
Key Steps
- Log in to your Google Ads account.
- Navigate to the notifications tab.
- Review each type of notification:
- New form of payment required: Add a backup payment method to prevent disruptions in ad campaigns.
- Protecting your account from unauthorized activity: Limit access to only necessary domains.
- Customer Match lists: Utilize customer data for optimization.
- Names or logos being disapproved: Update assets for approval.
- Enhanced conversions: Configure enhanced conversion tracking in settings.
- Location assets aren’t running: Check and activate location assets if necessary.
- Data-driven attribution: Enable for more precise campaign performance data.
- Dismiss notifications that have been resolved by clicking on the X.
- Focus on red exclamation mark notifications for immediate action.
Cautionary Notes
- Ensure to dismiss notifications that have been addressed to avoid confusion.
- Only grant access to necessary domains to protect the account from unauthorized activity.
- Follow Google Ads guidelines for asset approval and configuration.
- Pay attention to notifications that indicate account issues for prompt resolution.
Tips for Efficiency
- Prioritize fixing notifications with red exclamation marks as they indicate current problems.
- Utilize the X button to dismiss notifications that have been resolved.
- Refer to Google Ads resources or reach out to a representative for assistance with complex issues.
- Regularly review notifications to maintain the account’s health and performance.
Posted in Google Ads, How-To's