Objective:
To review conversion actions in Google Ads for issues such as “needs attention” or “not tracking” and resolve these issues to ensure conversions are tracking appropriately and the account is in good health.
Key Steps:
- Go to Google Ads and navigate to Goals.
- Click on Summary to view all conversion actions.
- Scroll through the list to identify any conversion actions with issues.
- For conversion actions marked as “needs attention”:
- Click on Troubleshoot.
- Troubleshoot the conversion action by following the prompts.
- For call actions, ensure there is a clickable call button on the website.
- Debug the live version in Tag Assistant.
- Verify that data is being sent and a checkmark appears immediately.
- For conversion actions marked as “not tracking”:
- Troubleshoot the conversion action similar to the “needs attention” process.
- If troubleshooting does not resolve the issue, consider deleting the tag and setting it up again following proper procedures.
- Reach out to the web designer or website manager if issues persist after troubleshooting.
Cautionary Notes:
- Ensure that clickable elements are present on the website for tracking.
- Follow troubleshooting steps carefully to identify and resolve issues.
- Seek assistance if unable to troubleshoot effectively.
Tips for Efficiency:
- Review conversion actions weekly to maintain tracking accuracy.
- Set the time frame to about four weeks for a comprehensive review.
- Utilize resources and videos for setting up tags properly in Google Tag Manager.
- Regularly check for active conversion actions to ensure account health.
Posted in Google Ads, How-To's