Objective
The objective of this SOP is to guide team members on how to review disapproved ads, identify issues causing disapproval, make necessary changes, and submit appeals for approval.
Key Steps
- Access the ad section and set the date range to approximately four weeks.
- Ensure all ads are set to enabled.
- Check the status column to identify if ads are limited, eligible, or ineligible.
- Hover over ads with issues to identify the problem (e.g., restricted content, medical terms).
- Make necessary changes such as adjusting landing pages or removing flagged terms.
- Save the ad after making changes.
- If the ad is pending, wait for reevaluation; if not, click the appeal button.
- Submit an appeal stating the changes made to comply with policies or dispute the decision.
- If needed, reach out to Google Ads support for further assistance.
Cautionary Notes
- Ensure changes comply with Google Ads policies to avoid repeated disapprovals.
- Pay attention to details in the status column and hover over ads for specific issues.
- Follow the appeal process accurately to increase the chances of approval.
- Only contact Google Ads support as a last resort after exhausting automated processes.
Tips for Efficiency
- Keep track of changes made to ads for future reference to avoid duplication.
- Review policies briefly to identify potential issues with ads.
- Prioritize resolving issues flagged by Google to expedite the approval process.
- Utilize automated processes for quicker resolution before contacting support.
By following these steps, team members can effectively review and revise disapproved ads for approval, ensuring compliance with Google Ads policies and maximizing ad visibility.
Posted in Google Ads, How-To's