Managing Search Terms in Smart Campaigns

Objective

To review search terms in a smart campaign and add irrelevant keywords to a negative keywords list every two weeks to optimize advertising effectiveness.

Key Steps

1. Access the Google Ads account and navigate to the campaigns section.
2. Select the smart campaign you want to review.
3. Review the search terms report by clicking on “edit.”
4. Scroll through the keywords, ensuring to click “view more” to see all keywords.
5. Set the time range to the past three weeks to focus on recent data.
6. Exclude any irrelevant keywords, even if they have zero clicks or spend associated with them.
7. Exclude random addresses that may appear in the search terms report.
8. Exclude keywords that do not align with the services being advertised.
9. Consider leaving keywords with essential terms intact for relevant searches.
10. Scroll back up to the top and click on “add a negative keyword themes” once all irrelevant keywords are excluded.

Cautionary Notes

• Pay attention to random addresses that may need to be excluded.
• Ensure to exclude all irrelevant keywords, even if they have zero performance data.
• Be cautious when excluding keywords with essential terms to avoid blocking relevant searches.

Tips for Efficiency

• Review search terms every two weeks to catch all irrelevant keywords.
• Focus on excluding keywords that do not align with the services being advertised.
• Avoid taking detailed notes on each excluded keyword to save time.
• Mention the date of the review for tracking purposes.

By following these steps, you can effectively manage search terms in smart campaigns to improve advertising performance.