Objective
To create and review a location report in Google Ads to ensure that ads are being shown to users in the correct targeted locations. If issues are identified, negative locations will be added to optimize ad targeting.
Key Steps
- Access Google Ads account and navigate to Insights and Reports, then go to the Report Editor.
- Create a report with region and user location in the row section, and include columns for clicks, impressions, cost, and cost per conversion.
- Set the date range to the last 30 days to analyze recent data.
- Review the report to ensure ads are only being shown in the intended locations (e.g., specific states or cities).
- If issues are found, add city to the locations being checked to verify ad visibility at the city level.
- Check for any locations outside the targeted areas where ads are being shown.
- If necessary, adjust campaign settings to ensure ads are only displayed to the intended audience.
- Monitor the location report regularly, at least every two weeks, to track any changes and optimize ad targeting.
Cautionary Notes
- Ensure that the location settings in the campaign are set to target the desired locations specifically, not based on interests or presence.
- Be cautious of extraneous clicks from locations outside the target area, as this can lead to wasted ad spend.
- Check the location report consistently to catch any issues early and make necessary adjustments.
Tips for Efficiency
- Save the location report template for future use to streamline the process.
- Utilize the audience keywords and locations section to narrow down specific campaigns for analysis.
- Exclude negative locations promptly to prevent ads from being shown in undesired areas and optimize ad spend.
By following these steps, you can effectively review and optimize your location targeting in Google Ads to ensure that your ads are reaching the right audience in the intended locations.
Posted in Google Ads, How-To's