Objective
The objective of this SOP is to optimize images for posting on social media, Google My Business, or sending to the Facebook Ads Manager. This process aims to improve the visibility and recognition of images online.
Key Steps
- Access Image Optimization Section
- Ensure the image is downloaded and access the image optimization section in ClickUp.
- Open Optimization Websites
- Click on the provided Google Doc link to access the two websites for image optimization.
- Open both optimization websites.
- Download Image
- Download the image you want to optimize from Google Drive or any other source.
- Find Business Address
- Locate the address of the business for which the image is being optimized.
- If the address is not available, use the closest city as a substitute.
- Use Geoimager.com
- Upload the downloaded image on geoimager.com.
- Copy and paste the latitude and longitude of the business location.
- In the keywords and tags section, enter the business name and relevant service keywords.
- In the description, include the service/product and location of the business.
- Save and Download
- Save the optimized image with a name based on the keywords used.
- Click on EXIF, sign in if required, confirm, and then download the optimized image.
- Open the downloaded image on your computer and rename it as per the keyword section.
Cautionary Notes
- Ensure the business address or city used for optimization is relevant to the image content.
- Double-check the keywords, tags, and description to accurately represent the image and business.
Tips for Efficiency
- Familiarize yourself with the process to speed up optimization in the future.
- Use similes and related keywords in both tags and descriptions for better recognition by search engines.
- Save time by naming the optimized image based on the keywords used during optimization.
By following these steps, you can effectively optimize images for various online platforms, enhancing the visibility and promotion of businesses. Feel free to reach out for any clarifications or assistance during the optimization process.
Posted in Google My Business, How-To's