Creating Location-Specific Ad Groups with Targeted Headlines

Objective:

To create location-specific ad groups with city-specific keywords and ensure that the headlines are targeted to each specific city for effective ad targeting.

Key Steps:

1. Identify the larger cities with a decent population that you want to target for your ads.
2. Find city-specific keywords that you are already using in your campaigns.
3. Create a separate ad group for each specific service you are targeting in each city.
4. For example, if you have a lawn care company targeting Franklin and Brentwood in Tennessee for mowing and mulching services, create separate ad groups for each city and service.
5. Each ad group should contain a couple of keywords specific to the city and service.
6. Add location-specific terms to your existing top-performing keywords.
7. Design ad headlines that mention the specific city for each ad group.
8. Use previous high-performing ad headlines and add location-specific terminology for the new ad groups.

Cautionary Notes:

• Avoid using broad keywords without specific locations in the ad groups.
• Ensure that each keyword in the ad group mentions a location for precise targeting.

Tips for Efficiency:

• Copy and paste previous ad headlines for new ad groups and modify them with location-specific terms.
• Keep the ad groups focused on specific cities and services for better targeting.
• Regularly monitor and optimize the ad groups based on performance data.

By following these steps, you can effectively create location-specific ad groups with targeted headlines for improved ad performance and targeting accuracy.