Creating Google Ads Experiment

Objective

The objective of this SOP is to guide you through the process of creating an experiment in Google Ads to conduct A/B tests effectively.

Key Steps

1. Go to Google Ads and navigate to the campaign section.
2. Click on “Experiments” and then click the blue plus button.
3. Select “Custom Experiment” and choose either search or display based on your campaign type.
4. Name your experiment and provide a description of the test you are conducting.
5. Select the base campaign that you want to test.
6. Make any necessary changes to the experiment settings.
7. Set the metrics for success, such as conversions and cost-effectiveness.
8. Choose the duration of the experiment (recommended: 30 days) and enable sync for automatic updates.
9. Click on “Create Experiment” to start the experiment.
10. Monitor the performance of the experiment and make adjustments as needed.

Cautionary Notes

• Ensure that you have collected enough data from the base campaign before creating the experiment.
• Double-check all settings and changes before finalizing the experiment.
• Ending an experiment prematurely may affect the accuracy of the results.

Tips for Efficiency

• Use descriptive names for experiments to easily identify them later.
• Copy and paste descriptions to save time.
• Keep the test conditions as close to 50-50 for accurate comparison.
• Regularly monitor the experiment’s performance to make informed decisions.

By following these steps, you can effectively create and manage experiments in Google Ads to conduct A/B tests and optimize your campaigns for better results.