Creating a New Location Campaign for Budget Targeting

Objective:

To create a new campaign in Google Ads targeting a specific location to allocate more budget towards that location, either to increase visibility or to capitalize on high performance.

Key Steps:

1. Assess the need for targeting a specific location with more budget.
2. Determine if the goal is to increase visibility in a location regardless of current performance or to capitalize on a high-performing location.
3. Understand that creating a new campaign is necessary as Google Ads does not allow bid adjustments for automated bid strategies like maximizing conversions.
4. Refer to the Google Ads setup videos for guidance on creating a new campaign if needed.
5. Allocate a specific amount of budget for the new location campaign.
6. Consider the potential impact on Google’s optimization process and the risk of performance changes when creating a new campaign.
7. Calculate the budget allocation based on the desired number of customers from the location and the average cost per conversion.

Cautionary Notes:

• Avoid using this strategy solely to increase the budget in a well-performing location as it may disrupt Google’s optimization process.
• Be mindful of the potential relearning process and performance changes when creating a new location campaign.

Tips for Efficiency:

• Use the average cost per conversion and the desired number of customers from a location to guide budget allocation decisions.
• Consider business objectives and customer acquisition goals when determining the amount of budget to allocate to the new location campaign.