Creating a Click to Call Trigger in Google Tag Manager

To create a trigger that captures when someone clicks on a call button on a website using Google Tag Manager.

Objective:

To create a trigger that captures when someone clicks on a call button on a website using Google Tag Manager.

Key Steps:

  1. Ensure your Google Tag Manager account is set up.
  2. Navigate to the Tag Manager account and click on the Trigger section.
  3. Click on “New” to create a new trigger.
  4. Select “Trigger Configuration” and then choose “Just Links”.
  5. Click on “Some Links” and select the drop-down menu.
  6. Choose “Click URL” from the list of built-in variables.
  7. Set the condition to “Contains” and type in “tel:” in the provided section.
  8. Click Save and name the trigger as “Click to Call Trigger”.
  9. Save the trigger.
  10. You now have a trigger set up to track clicks on call buttons on your website.

Cautionary Notes:

  • Ensure that the trigger is correctly set up to capture the specific action of clicking on a call button.
  • Double-check the naming and configuration of the trigger to avoid tracking errors.
  • Test the trigger to confirm it is working as expected before deploying it live.

Tips for Efficiency:

  • Watch a tutorial on setting up a Google Tag Manager account if you are unfamiliar with the process.
  • Keep the trigger names and configurations consistent for easier tracking and management.
  • Reach out to Crickside Marketing for any questions or assistance with setting up the trigger.
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