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Objective: The objective of this SOP is to guide team members on how to share access to a Google Ads account. This will allow them to collaborate and work on the account with other users. Key Steps: Cautionary Notes: Tips for Efficiency:

Objective: To conduct an A/B test using cost per action with maximized conversion settings inside campaigns to lower the cost per conversion over a period of 4 weeks. Key Steps: Cautionary Notes: Tips for Efficiency: By following these steps, you can effectively conduct an A/B test using cost per action to optimize conversion rates and…

Objective: To set up a maximized click campaign for A-B testing when a campaign has seen zero conversions over the past two to four weeks, especially for accounts with small budgets or campaigns that seem to be stalling. Key Steps: Cautionary Notes: Tips for Efficiency:

Objective: To adjust the settings in Google Ads campaigns by adding or removing Search Partners and Display Network to optimize for cheaper clicks and impressions. Key Steps: Cautionary Notes: Tips for Efficiency:

Objective To post an update to local service ads for a client using Google Chrome. Key Steps Cautionary Notes Tips for Efficiency