How-To’s

Objective To conduct a comprehensive audit of a Google Ads account to ensure optimal performance and identify areas for improvement. Key Steps Cautionary Notes Tips for Efficiency By following this step-by-step guide, you can conduct a thorough Google Ads audit to optimize performance and ensure effective campaign management.

Objective: The objective of this SOP is to guide team members on how to use the bid adjustment calculator to make bid adjustments inside Google Ads. This will help optimize campaigns and improve performance. Key Steps: Cautionary Notes: Tips for Efficiency:

Objective: To review audience data every 4 weeks, exclude low-performing audiences, improve cost per conversion, and refine targeting on Google Ads. Key Steps: Cautionary Notes: Tips for Efficiency:

Objective To optimize Google Ads campaigns to maximize the number of conversions with the given budget using the bid adjustment calculator. Key Steps Cautionary Notes Tips for Efficiency

Objective: The objective of this SOP is to guide team members on how to review and optimize Google Ads assets every two weeks to ensure high-performing assets are in place, leading to better ad performance and targeting of the right audience. Key Steps: Cautionary Notes: Tips for Efficiency:

Objective: To create and adjust ad schedules based on performance data in Google Ads to optimize campaign performance. Key Steps: Cautionary Notes: Tips for Efficiency:

Objective: To monitor the cost per conversion and conversion rate for each landing page in Google Ads campaigns, identify poorly performing landing pages, and replace them with higher-performing alternatives to improve overall campaign performance. Key Steps: Cautionary Notes: Tips for Efficiency:

Objective: To monitor keyword performance every four weeks at the account level and make necessary adjustments based on data analysis. Key Steps: Cautionary Notes: Tips for Efficiency:

Objective: The objective of this SOP is to review keywords in a Google ad campaign that have high impressions but zero clicks in order to optimize performance and increase click-through rates. Key Steps: Cautionary Notes: Tips for Efficiency: