Google Ads

Objective: To counteract high cost per conversions caused by absurdly high cost per clicks by implementing a manual bid strategy at the campaign level over an 8-week period. Key Steps: Cautionary Notes: Tips for Efficiency:

Objective: To utilize ad scheduling in Google Ads to conduct an A/B test for campaign optimization over an approximate 8-week period. Key Steps: Cautionary Notes: Tips for Efficiency:

Objective: To create a new campaign in Google Ads targeting a specific location to allocate more budget towards that location, either to increase visibility or to capitalize on high performance. Key Steps: Cautionary Notes: Tips for Efficiency:

Objective: The objective of this SOP is to guide team members on how to use the bid adjustment calculator to make bid adjustments inside Google Ads. This will help optimize campaigns and improve performance. Key Steps: Cautionary Notes: Tips for Efficiency: