Google Ads

Objective The objective of this SOP is to guide team members on how to review disapproved ads, identify issues causing disapproval, make necessary changes, and submit appeals for approval. Key Steps Cautionary Notes Tips for Efficiency By following these steps, team members can effectively review and revise disapproved ads for approval, ensuring compliance with Google…

Objective: To review the performance of ads every 8 weeks to identify any signs of slowing down or decreasing performance over a 16-week span, and to replace underperforming headlines to prevent ad fatigue. Key Steps: Cautionary Notes: Tips for Efficiency:

Objective To create and review a location report in Google Ads to ensure that ads are being shown to users in the correct targeted locations. If issues are identified, negative locations will be added to optimize ad targeting. Key Steps Cautionary Notes Tips for Efficiency By following these steps, you can effectively review and optimize…

Objective: To review the performance of Google Ads accounts every two weeks over a 16-week period by campaign, identify issues, and correspond those issues to changes in the change history tab in Google Ads to optimize account performance. Key Steps: Cautionary Notes: Tips for Efficiency:

Objective The objective of this SOP is to review search terms for conversion rates greater than 100% to identify and resolve any conversion tracking issues in Google Ads. Key Steps Cautionary Notes Tips for Efficiency

Objective: To review search terms with click-through rates greater than 100% with 2 or more impressions and block these keywords with exact match negative keywords if they do not align with the services being advertised. Key Steps: Cautionary Notes: Tips for Efficiency:

Objective: The objective of this SOP is to guide team members on how to review Auction Insights in Google Ads to compare performance with competitors in targeted keywords and locations. By analyzing this data, adjustments can be made to improve ad performance and increase impression share. Key Steps: Cautionary Notes: Tips for Efficiency:

Objective To review Google Ads notifications weekly at the account/campaign level to ensure there are no errors or issues that need to be fixed, maintaining the account’s optimal performance. Key Steps Cautionary Notes Tips for Efficiency

Objective To review search terms in a smart campaign and add irrelevant keywords to a negative keywords list every two weeks to optimize advertising effectiveness. Key Steps Cautionary Notes Tips for Efficiency By following these steps, you can effectively manage search terms in smart campaigns to improve advertising performance.

Objective: To review the websites where Google Ads are being shown in smart campaigns or search campaigns with display expansion every two weeks to ensure ads are displayed on relevant sites and optimize campaign performance. Key Steps: Cautionary Notes: Tips for Efficiency: By following these steps, you can effectively review and optimize where ads are…