Google Ads

Objective: To review keywords every four weeks to ensure that none have a cost per conversion significantly higher than the average cost per conversion for the ad group. Key Steps: Cautionary Notes: Tips for Efficiency: By following these steps, you can effectively review and optimize keywords to improve cost per conversion performance in Google Ads…

Objective The objective of this SOP is to guide the team member on how to review and optimize keywords in a Google Ads campaign to determine if a keyword should be paused or kept based on performance metrics. Key Steps Cautionary Notes Tips for Efficiency By following these steps, you can effectively review and optimize…

Objective: To review keywords every two weeks, by ad group, and set a time frame of six weeks to identify below-average ad relevance scores and take necessary actions to improve performance. Key Steps: Cautionary Notes: Tips for Efficiency:

Objective: The objective of this SOP is to guide the user on how to effectively use the Keyword Planner to come up with additional keyword ideas to add to ad groups that have four or fewer keywords in them. Key Steps: Cautionary Notes: Tips for Efficiency:

Objective: The objective of this SOP is to guide team members on how to review the performance of headlines in Google Ads and replace the bottom 2 to 3 headlines every 4 weeks to ensure relevance and effectiveness. Key Steps: Cautionary Notes: Tips for Efficiency: By following these steps, team members can effectively review and…

Objective The objective of this SOP is to guide you on how to schedule seasonal deals or promotions inside Google Ads effectively. Key Steps Cautionary Notes Tips for Efficiency By following these steps, you can effectively schedule seasonal deals or promotions in Google Ads to maximize the impact of your marketing efforts.

Objective The objective of this SOP is to guide team members on how to review location data in Google Ads to identify and remove underperforming locations, ultimately optimizing campaign performance and reducing cost per conversion. Key Steps Cautionary Notes Tips for Efficiency By following these steps, team members can effectively review location data in Google…

Objective: To review search terms within each ad group for cost per conversions that are less than the average for that ad group, using a qualifying factor of two conversions to determine if it’s worth adding as a phrase match keyword. Key Steps: Cautionary Notes: Tips for Efficiency:

Objective: The objective of this SOP is to effectively review search terms in Google Ads to prevent ads from showing to irrelevant audiences and to add exact match negative keywords to improve ad targeting and save money. Key Steps: Cautionary Notes: Tips for Efficiency: By following this SOP, you can effectively review search terms and…

Objective The objective of this SOP is to review search terms in Google Ads with one or more clicks to identify and add negative keywords, in order to prevent showing up for irrelevant or undesirable search terms. Key Steps Cautionary Notes Tips for Efficiency