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Manual Bid Strategy for High-Cost Per Conversions

To review search terms in a smart campaign and add irrelevant keywords to a negative keywords list every two weeks to optimize advertising effectiveness.

Objective: To counteract high cost per conversions caused by absurdly high cost per clicks by implementing a manual bid strategy at the campaign level over an 8-week period. Key Steps: Cautionary Notes: Tips for Efficiency:

Ad Schedule Optimization for A/B Testing

To review search terms in a smart campaign and add irrelevant keywords to a negative keywords list every two weeks to optimize advertising effectiveness.

Objective: To utilize ad scheduling in Google Ads to conduct an A/B test for campaign optimization over an approximate 8-week period. Key Steps: Cautionary Notes: Tips for Efficiency:

Creating a New Location Campaign for Budget Targeting

To review search terms in a smart campaign and add irrelevant keywords to a negative keywords list every two weeks to optimize advertising effectiveness.

Objective: To create a new campaign in Google Ads targeting a specific location to allocate more budget towards that location, either to increase visibility or to capitalize on high performance. Key Steps: Cautionary Notes: Tips for Efficiency:

Downloading Metapixel Helper for Facebook Ads

To download and install the Metapixel Helper extension for Chrome to assist with Facebook ads.

Objective To download and install the Metapixel Helper extension for Chrome to assist with Facebook ads. Key Steps Cautionary Notes Tips for Efficiency

Bid Adjustment Calculator for Google Ads (only works with manual bid strategies and maximize clicks)

To review search terms in a smart campaign and add irrelevant keywords to a negative keywords list every two weeks to optimize advertising effectiveness.

Objective: The objective of this SOP is to guide team members on how to use the bid adjustment calculator to make bid adjustments inside Google Ads. This will help optimize campaigns and improve performance. Key Steps: Cautionary Notes: Tips for Efficiency:

Creating a Facebook Ad Schedule (For Calls)

To create a Facebook ad schedule for a specific campaign, ensuring ads are turned on and off at designated times on specific days.

Objective To create a Facebook ad schedule for a specific campaign, ensuring ads are turned on and off at designated times on specific days. Key Steps Cautionary Notes Tips for Efficiency By following these steps, you can effectively create a Facebook ad schedule for your campaigns.

Adjusting Columns in Facebook Ads Manager

The objective of this SOP is to guide you on how to adjust columns in Facebook Ads Manager to effectively manage your ads account.

Objective The objective of this SOP is to guide you on how to adjust columns in Facebook Ads Manager to effectively manage your ads account. Key Steps Cautionary Notes Tips for Efficiency By following these steps, you will be able to adjust columns in Facebook Ads Manager efficiently for effective management of your ads account.

Facebook Ads Campaign Optimization

The objective of this SOP is to guide team members on how to continuously optimize Facebook ads campaigns by checking key performance metrics, making necessary adjustments, and ensuring effective campaign management.

Objective The objective of this SOP is to guide team members on how to continuously optimize Facebook ads campaigns by checking key performance metrics, making necessary adjustments, and ensuring effective campaign management. Key Steps Cautionary Notes Tips for Efficiency

Sharing Access to a Google My Business Page

Sharing Access to a Google My Business Page

Objective To share access to a Google My Business page with team members effectively. Key Steps Cautionary Notes Tips for Efficiency

Adding Your Local Business to Google

Adding Your Local Business to Google

Objective: To add your local business to Google in order to increase visibility and attract more customers. Key Steps: Cautionary Notes: Tips for Efficiency: