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Adjusting Basic Settings in Local Service Ads

The objective of this SOP is to guide team members on how to adjust basic settings in Local Service Ads to optimize visibility and communication with customers.

Objective The objective of this SOP is to guide team members on how to adjust basic settings in Local Service Ads to optimize visibility and communication with customers. Key Steps Cautionary Notes Tips for Efficiency

Adjusting Service Area in Local Service Ads

To adjust the service area, fix errors, or add a new location to local service ads for a client.

Objective: To adjust the service area, fix errors, or add a new location to local service ads for a client. Key Steps: Cautionary Notes: Tips for Efficiency:

Changing Budget on Local Service Ads Profile

To change the budget on a local service ads profile accurately and efficiently.

Objective To change the budget on a local service ads profile accurately and efficiently. Key Steps Cautionary Notes Tips for Efficiency

Changing Services Offered on Local Service Ads

To update and manage the services and job types offered on local service ads for a specific client or company.

Objective To update and manage the services and job types offered on local service ads for a specific client or company. Key Steps Cautionary Notes Tips for Efficiency

Request Access To Local Service Ads

Gain access to the client's business profile.

Objective: Gain access to the client’s business profile. Key Steps: Request Access To Customer’s Local Service Ads Cautionary Notes: Make sure the email you are contacting is found in the client’s info doc

Sharing Access to a Local Service Ads Page

To share access to a local service ads page with a client or customer efficiently and accurately.

Objective: To share access to a local service ads page with a client or customer efficiently and accurately. Key Steps: Cautionary Notes: Tips for Efficiency:

Setting Up Google Local Service Ads

The objective of this SOP is to guide you through the process of setting up Google Local Service Ads for your business to increase visibility and generate leads.

Objective The objective of this SOP is to guide you through the process of setting up Google Local Service Ads for your business to increase visibility and generate leads. Key Steps Cautionary Notes Tips for Efficiency By following these steps, you can effectively set up Google Local Service Ads for your business to enhance your…

Managing Local Service Ads Common Issues

To address common issues that may arise while managing local service ads and provide solutions to fix them effectively.

Objective To address common issues that may arise while managing local service ads and provide solutions to fix them effectively. Key Steps Cautionary Notes Tips for Efficiency

Changing Location Targeting to Presence or Interest for Campaign Improvement

To review search terms in a smart campaign and add irrelevant keywords to a negative keywords list every two weeks to optimize advertising effectiveness.

Objective To change location targeting to presence or interest as a last resort to improve campaign results, specifically for poor performing campaigns. Key Steps Cautionary Notes Tips for Efficiency

Changing Negative Keywords to Exact Match for A-B Test

To review search terms in a smart campaign and add irrelevant keywords to a negative keywords list every two weeks to optimize advertising effectiveness.

Objective: To change all negative keywords to exact match in Google Ads Editor for an A-B test. Key Steps: Cautionary Notes: Tips for Efficiency: