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Headline Performance Review and Replacement

To conduct a comprehensive audit of a Google Ads account to ensure optimal performance and identify areas for improvement.

Objective: The objective of this SOP is to guide team members on how to review the performance of headlines in Google Ads and replace the bottom 2 to 3 headlines every 4 weeks to ensure relevance and effectiveness. Key Steps: Cautionary Notes: Tips for Efficiency: By following these steps, team members can effectively review and…

Scheduling Seasonal Deals or Promotions in Google Ads

The objective of this SOP is to guide you on how to schedule seasonal deals or promotions inside Google Ads effectively.

Objective The objective of this SOP is to guide you on how to schedule seasonal deals or promotions inside Google Ads effectively. Key Steps Cautionary Notes Tips for Efficiency By following these steps, you can effectively schedule seasonal deals or promotions in Google Ads to maximize the impact of your marketing efforts.

Reviewing Location Data for Google Ads Optimization

This SOP guides team members to review and remove underperforming locations in Google Ads, optimizing campaign performance and reducing cost per conversion.

Objective The objective of this SOP is to guide team members on how to review location data in Google Ads to identify and remove underperforming locations, ultimately optimizing campaign performance and reducing cost per conversion. Key Steps Cautionary Notes Tips for Efficiency By following these steps, team members can effectively review location data in Google…

Reviewing Search Terms for Cost-Effective Conversions

Review search terms each ad group for cost per conversion below the average, use two conversions as the qualifying factor for adding as a phrase match keyword.

Objective: To review search terms within each ad group for cost per conversions that are less than the average for that ad group, using a qualifying factor of two conversions to determine if it’s worth adding as a phrase match keyword. Key Steps: Cautionary Notes: Tips for Efficiency:

Reviewing Search Terms and Adding Exact Match Negative Keywords

This SOP reviews Google Ads search terms to prevent irrelevant audiences and add exact match negative keywords

Objective: The objective of this SOP is to effectively review search terms in Google Ads to prevent ads from showing to irrelevant audiences and to add exact match negative keywords to improve ad targeting and save money. Key Steps: Cautionary Notes: Tips for Efficiency: By following this SOP, you can effectively review search terms and…

Reviewing Search Terms for Negative Keywords

This SOP aims to review Google Ads search terms with clicks to identify and add negative keywords, preventing irrelevant or undesirable terms.

Objective The objective of this SOP is to review search terms in Google Ads with one or more clicks to identify and add negative keywords, in order to prevent showing up for irrelevant or undesirable search terms. Key Steps Cautionary Notes Tips for Efficiency

Review and Revise Disapproved Ads for Approval

This SOP guides team members on reviewing disapproved ads, identifying issues, making changes, and submitting appeals for approval.

Objective The objective of this SOP is to guide team members on how to review disapproved ads, identify issues causing disapproval, make necessary changes, and submit appeals for approval. Key Steps Cautionary Notes Tips for Efficiency By following these steps, team members can effectively review and revise disapproved ads for approval, ensuring compliance with Google…

Ad Performance Review and Ad Fatigue Prevention

To monitor keyword performance every four weeks at the account level and make necessary adjustments based on data analysis.

Objective: To review the performance of ads every 8 weeks to identify any signs of slowing down or decreasing performance over a 16-week span, and to replace underperforming headlines to prevent ad fatigue. Key Steps: Cautionary Notes: Tips for Efficiency:

Location Report Review and Optimization

The objective of this SOP is to guide team members on how to share access to a Google Ads account. This will allow them to collaborate and work on the account with other users.

Objective To create and review a location report in Google Ads to ensure that ads are being shown to users in the correct targeted locations. If issues are identified, negative locations will be added to optimize ad targeting. Key Steps Cautionary Notes Tips for Efficiency By following these steps, you can effectively review and optimize…

Google Ads Performance Review and Issue Resolution

Review Google Ads account performance every two weeks over 16 weeks by campaign. Identify issues and link them to changes in the change history tab to optimize performance.

Objective: To review the performance of Google Ads accounts every two weeks over a 16-week period by campaign, identify issues, and correspond those issues to changes in the change history tab in Google Ads to optimize account performance. Key Steps: Cautionary Notes: Tips for Efficiency: