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Objective: The objective of this SOP is to guide team members on how to review the performance of headlines in Google Ads and replace the bottom 2 to 3 headlines every 4 weeks to ensure relevance and effectiveness. Key Steps: Cautionary Notes: Tips for Efficiency: By following these steps, team members can effectively review and…

Objective The objective of this SOP is to guide you on how to schedule seasonal deals or promotions inside Google Ads effectively. Key Steps Cautionary Notes Tips for Efficiency By following these steps, you can effectively schedule seasonal deals or promotions in Google Ads to maximize the impact of your marketing efforts.

Objective The objective of this SOP is to guide team members on how to review location data in Google Ads to identify and remove underperforming locations, ultimately optimizing campaign performance and reducing cost per conversion. Key Steps Cautionary Notes Tips for Efficiency By following these steps, team members can effectively review location data in Google…

Objective: To review search terms within each ad group for cost per conversions that are less than the average for that ad group, using a qualifying factor of two conversions to determine if it’s worth adding as a phrase match keyword. Key Steps: Cautionary Notes: Tips for Efficiency:

Objective: The objective of this SOP is to effectively review search terms in Google Ads to prevent ads from showing to irrelevant audiences and to add exact match negative keywords to improve ad targeting and save money. Key Steps: Cautionary Notes: Tips for Efficiency: By following this SOP, you can effectively review search terms and…

Objective The objective of this SOP is to review search terms in Google Ads with one or more clicks to identify and add negative keywords, in order to prevent showing up for irrelevant or undesirable search terms. Key Steps Cautionary Notes Tips for Efficiency

Objective The objective of this SOP is to guide team members on how to review disapproved ads, identify issues causing disapproval, make necessary changes, and submit appeals for approval. Key Steps Cautionary Notes Tips for Efficiency By following these steps, team members can effectively review and revise disapproved ads for approval, ensuring compliance with Google…

Objective: To review the performance of ads every 8 weeks to identify any signs of slowing down or decreasing performance over a 16-week span, and to replace underperforming headlines to prevent ad fatigue. Key Steps: Cautionary Notes: Tips for Efficiency:

Objective To create and review a location report in Google Ads to ensure that ads are being shown to users in the correct targeted locations. If issues are identified, negative locations will be added to optimize ad targeting. Key Steps Cautionary Notes Tips for Efficiency By following these steps, you can effectively review and optimize…

Objective: To review the performance of Google Ads accounts every two weeks over a 16-week period by campaign, identify issues, and correspond those issues to changes in the change history tab in Google Ads to optimize account performance. Key Steps: Cautionary Notes: Tips for Efficiency: