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Objective To optimize Google Ads campaigns to maximize the number of conversions with the given budget using the bid adjustment calculator. Key Steps Cautionary Notes Tips for Efficiency

Objective: The objective of this SOP is to guide team members on how to review and optimize Google Ads assets every two weeks to ensure high-performing assets are in place, leading to better ad performance and targeting of the right audience. Key Steps: Cautionary Notes: Tips for Efficiency:

Objective: To create and adjust ad schedules based on performance data in Google Ads to optimize campaign performance. Key Steps: Cautionary Notes: Tips for Efficiency:

Objective: To monitor the cost per conversion and conversion rate for each landing page in Google Ads campaigns, identify poorly performing landing pages, and replace them with higher-performing alternatives to improve overall campaign performance. Key Steps: Cautionary Notes: Tips for Efficiency:

Objective: To monitor keyword performance every four weeks at the account level and make necessary adjustments based on data analysis. Key Steps: Cautionary Notes: Tips for Efficiency:

Objective: The objective of this SOP is to review keywords in a Google ad campaign that have high impressions but zero clicks in order to optimize performance and increase click-through rates. Key Steps: Cautionary Notes: Tips for Efficiency:

Objective: To review keywords every four weeks to ensure that none have a cost per conversion significantly higher than the average cost per conversion for the ad group. Key Steps: Cautionary Notes: Tips for Efficiency: By following these steps, you can effectively review and optimize keywords to improve cost per conversion performance in Google Ads…

Objective The objective of this SOP is to guide the team member on how to review and optimize keywords in a Google Ads campaign to determine if a keyword should be paused or kept based on performance metrics. Key Steps Cautionary Notes Tips for Efficiency By following these steps, you can effectively review and optimize…

Objective: To review keywords every two weeks, by ad group, and set a time frame of six weeks to identify below-average ad relevance scores and take necessary actions to improve performance. Key Steps: Cautionary Notes: Tips for Efficiency:

Objective: The objective of this SOP is to guide the user on how to effectively use the Keyword Planner to come up with additional keyword ideas to add to ad groups that have four or fewer keywords in them. Key Steps: Cautionary Notes: Tips for Efficiency: