Objective
The objective of this SOP is to guide you on how to adjust columns in Facebook Ads Manager to effectively manage your ads account.
Key Steps
- Open Google Chrome and ensure you are signed into the email associated with the Facebook Ads Manager account.
- Go to Facebook and navigate to Ads Manager.
- Select the campaign and account you want to work on.
- Click on “Columns” and scroll down to “Discover More Column Presets.”
- Choose “Custom Presets” and click on “Create New Preset.”
- Toggle on the following columns: Reach, Impressions, Results, Cost per Result, Frequency, Budget, Amount Spent, Link Clicks, Quality Rankings, Conversion Rankings, and Engagement Rankings.
- Click on “Save” after toggling on all the necessary columns.
- Scroll down and select “Apply.”
Cautionary Notes
- Ensure you are logged into the correct email associated with the Facebook Ads Manager account.
- Double-check that all the required columns are toggled on before saving the preset.
- Be cautious while selecting the columns to avoid missing any important metrics.
Tips for Efficiency
- Use Google Chrome for better compatibility.
- Save the preset for future use to avoid adjusting columns repeatedly.
- Regularly review and update the columns based on the key metrics you need to monitor.
By following these steps, you will be able to adjust columns in Facebook Ads Manager efficiently for effective management of your ads account.