Objective
The objective of this SOP is to guide team members on how to adjust basic settings in Local Service Ads to optimize visibility and communication with customers.
Key Steps
- Open Google Chrome and sign in to the email account with access to Local Service Ads.
- Type “Local Service Ads” in the search bar.
- Click on the sign-in option and select the account you are managing.
- Navigate to the “Profile and Budget” section.
- Scroll down to the “Settings” option.
- Enable “Message Leads” to receive customer messages via text and email (confirm client preference).
- Turn on “Direct Business Search” to highlight your business in search results.
Cautionary Notes
- Ensure you have the necessary permissions to make changes to the Local Service Ads account.
- Always confirm client preferences before enabling communication features.
- Double-check settings before saving to avoid any unintended changes.
Tips for Efficiency
- Keep communication channels open with clients to understand their preferences.
- Regularly review and update settings to align with business goals.
- Document any changes made for future reference and reporting purposes.
Posted in How-To's, Local Service Ads