Ad Schedule Optimization for A/B Testing

Objective:

To utilize ad scheduling in Google Ads to conduct an A/B test for campaign optimization over an approximate 8-week period.

Key Steps:

1. Set Date Range and Campaign Selection:
   • Go to Google Ads and set the date range for approximately 8 weeks.
   • Click on “Apply” and navigate to “When and Where Ads Showed.”
   • Select the campaign you want to focus on.
2. Analyze Daily Performance:
   • View the campaign data by day.
   • Identify days with high cost per conversion or low conversion rates.
   • Consider excluding or including specific days based on performance.
3. Create Ad Schedule:
   • Evaluate the need to exclude certain days based on performance.
   • Exercise caution when excluding days as it’s an all-or-nothing adjustment.
   • Consider budget constraints when deciding to exclude days for optimization.
4. Review Hourly Performance:
   • Switch to viewing the data by hour.
   • Identify poorly performing hours within the ad schedule.
   • Adjust the ad schedule to exclude underperforming hours.
5. Refine Ad Schedule:
   • Monitor the campaign performance for 2-4 weeks after making adjustments.
   • Evaluate the impact of the changes on ad performance.
   • Modify the ad schedule based on the results to optimize performance further.

Cautionary Notes:

• Be cautious when excluding days or hours from the ad schedule as it can impact overall campaign performance.
• Regularly monitor the campaign performance after making adjustments to ensure effectiveness.

Tips for Efficiency:

• Utilize the data to make informed decisions about which days and hours to include or exclude.
• Experiment with different ad schedules to find the most optimal configuration for the campaign.
• Consider budget allocation when making decisions about excluding certain days or hours for optimization.