Ad Schedule Creation and Monitoring for Google Ads Account

Objective:

To create and adjust ad schedules based on performance data in Google Ads to optimize campaign performance.

Key Steps:

1. Log in to Google Ads and navigate to “Insights and Reports” > “When and Where Ads Showed”.
2. Set the date range to 10 weeks and select the campaign to analyze.
3. Review the days when ads have been showing and identify low-performing days based on conversion rates and cost per conversion.
4. Analyze the hourly performance of the ads to identify time slots with poor performance.
5. Consider peak search hours and competition levels to make informed decisions about excluding specific hours.
6. Adjust the ad schedule by blocking off hours or time slots with low performance.
7. Monitor the campaign performance for 2-4 weeks after making adjustments to assess the impact.
8. Double-check data and make further adjustments as needed to optimize the ad schedule.

Cautionary Notes:

• Ensure that there is enough data (at least 20 conversions) to make informed decisions about adjusting the ad schedule.
• Avoid making drastic changes to the ad schedule without monitoring the impact on campaign performance.
• Double-check data and assumptions to avoid blocking off potentially high-performing hours or days.

Tips for Efficiency:

• Start by analyzing days with low conversion rates and high cost per conversions before moving on to hourly performance.
• Consider excluding hours where people are less likely to search for your services, such as late at night.
• Use data from the past 10 weeks for more accurate insights, but consider going back further if necessary.
• Regularly monitor and adjust the ad schedule to ensure optimal campaign performance.
• Watch additional tutorials or seek assistance for creating multiple segments within the ad schedule for more detailed adjustments.