Objective:
To conduct an A/B test using cost per action with maximized conversion settings inside campaigns to lower the cost per conversion over a period of 4 weeks.
Key Steps:
- Navigate to the campaign that needs testing.
- Go to settings and then to bidding.
- Ensure that the bidding strategy is set to maximize conversions.
- Check the box for cost per action and set it to be 10% lower than the current cost per conversion.
- Repeat this process weekly for 4 weeks, adjusting the cost per action each time to aim for a 25-40% decrease in cost per conversion.
- Monitor the cost per conversion weekly to track the effectiveness of the test.
- If the cost per conversion continues to decrease, continue the test until it plateaus for 2-3 weeks.
Cautionary Notes:
- Ensure that the cost per action is consistently set lower than the current cost per conversion to test its impact effectively.
- If the cost per conversion does not decrease after each adjustment, reassess the strategy and make necessary changes.
Tips for Efficiency:
- Use a consistent formula to calculate the new cost per action based on the current cost per conversion.
- Keep track of the results weekly to determine the success of the test.
- Stop the A/B test if the cost per conversion does not decrease after multiple adjustments over a few weeks.
By following these steps, you can effectively conduct an A/B test using cost per action to optimize conversion rates and lower the cost per conversion in your campaigns.
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