A-B Testing with Broad Match Keywords in Google Ads

Objective

The objective of this SOP is to guide you through changing all keywords to broad match in Google Ads to conduct an A-B test, aiming to reach a wider audience and gather more data for your campaign.

Key Steps

1. Log in to your Google Ads account.
2. Navigate to the search keywords section.
3. Select the campaign you want to test.
4. Click on the “Select” button and choose “Select All” to select all keywords in the campaign.
5. Click on “Edit,” then “Change match types,” and select “Change all match types.”
6. Change the match type to broad match and click “Apply.”

Cautionary Notes

• Only apply this change to campaigns that require A-B testing.
• Regularly monitor the campaign to add negative keywords.
• Review new search terms to ensure relevance and adjust negative keywords accordingly.
• Be cautious of irrelevant search terms that broad match may attract.
• Monitor and adjust negative keywords at least three times a week during the campaign.

Tips for Efficiency

• Check search terms every two to three days.
• Focus on recent search term impressions to identify irrelevant keywords.
• Save time by adding negative keywords at the ad group or campaign level based on specificity.
• Watch a dedicated video on optimizing campaigns for more in-depth guidance on managing search terms.

By following these steps and guidelines, you can effectively conduct an A-B test using broad match keywords in Google Ads to optimize your campaign performance.